The FSR Sales Team has experience and expertise implementing successful corporate print programs and marketing campaigns. They are fully prepared to make a valuable and continuing contribution to your business in today’s high-stakes environment. As printing and promotional technologies emerge and evolve, FSR continually uncovers new, more effective solutions for client challenges. The FSR Team believes businesses that take full advantage of printing—and all that entails—and promotional products will grow and thrive, and we are ready to do all we can to help our clients succeed.

If you’re looking to increase sales and profits, the FSR Team has a list of its proven communications strengths:

• Increasing sales leads through direct mail.
• Driving customers to your website through innovative marketing programs.
• Increasing sales and readership while reducing annual production costs.
• Creating new marketing collateral with clear calls-to-action and sales-oriented content/visuals.
• Training your sales team on the best ways to use your new collateral.
• Managing product launches to synchronize all components of your communications plan.
• Identifying your target customer, then developing and executing a strategy to close them.

Tom Cain

Tom began his career with FSR in February of 2004 as an outside sales representative. Tom comes from a professional sales background in technical components and commercial printing, and has been selling for over 15 years throughout Virginia, Maryland, Tennessee and West Virginia. He is extremely effective working one-on-one with his customers to help them achieve their marketing and corporate image objectives. Tom believes strongly in developing relationships into long-term FSR-client partnerships.

Tom recently completed his DMIA certification requirements and is a graduate of James Madison University with a bachelor’s degree in Business Administration. He’s married with two children and currently resides in Fredericksburg, VA. He looks forward to helping both current and future clients find solutions for their projects.

Bryce Davis

Bryce comes to FSR with a wide variety of experience and knowledge he has gained through his time as: a healthcare professional; customer service manager; pharmaceutical sales representative; and director of youth market fund-raising for the American Heart Association. He believes a strong relationship with his customers allows a partnership to be developed and facilitates greater communication and understanding which becomes mutually beneficial.

Bryce is a native of Charlottesville and now lives with his wife Jenny and their three children in Crozet, VA.

Rob Harrison

Rob has a great deal of experience working with clients to develop safety, sales incentive, and employee recognition programs. He started in the promotional products business with Harrison Ad Service in 1982, and successfully ran all company operations for over twenty years. During that time he earned his MAS designation—the highest level attainable—from the
Promotional Products Association International (PPAI).

Rob has served as a delegate to the national Regional Advisory Committee for PPAI, as past president of the Mid-Atlantic Promotional Product Association, and as a past director of the Charlottesville-Albemarle Regional Chamber of Commerce. He is currently Vice President Of the Albemarle County Fair and serves on the board of directors of the Virginia Tech Agriculture Alumni Association. Rob graduated from Virginia Tech with a degree in Dairy Science.

Matt Hegemier

Matt started with FSR in 1994 after graduating from James Madison University with a degree in History. Originally working in sales support, Matt became an outside sales representative a year later. In 2002, he returned to James Madison to enter their business program and received his MBA two years later.

Through his tenure with the company, Matt has developed an extensive portfolio, managing projects from design to production and all the way to fulfillment and mailing.

Tim Hegemier

Tim Hegemier is a sales professional with ten-plus years’ experience directing and producing all areas of business communications, including print, multimedia, and promotional items. Tim will work as a consultant with your company to produce marketing collateral that works for you!

In addition to developing, standardizing and unifying all internal/external communications, Tim is especially adept at building proactive and enduring relationships with national companies, as well as local community businesses. As a dynamic problem solver and team player, Tim effectively identifies potential conflicts and collaboratively manages projects to deliver projects on time—and above expectations.

Abby Lunn

Abby joined the FSR sales team in the summer of 2001. After graduating from Virginia Tech, she worked in the real estate development industry in the DC Metro area. A few years later, she decided to enter the business printing world, an industry that has surrounded her since childhood.

Abby enjoys growing relationships with customers and understanding their needs and processes. With this in mind, she aims to constantly increase the efficiencies in her clients’ business printing and promotional product projects. Abby is committed to exceeding expectations and looks forward to any challenge brought her way!

Bob Mattie

Bob joined the FSR sales team in November 2009. Bob’s background has been in selling and managing sales teams in commercial printing, digital printing, business forms, stationery products, optical media (CD/DVD replication and related packaging), promotional items and inventory management, distribution and mailing services. Bob has been actively servicing and selling customers for over 25 years. In addition to the Charlottesville area, Bob’s territory covers VA, MD, DC and NC.

On the personal side, Bob has been coaching youth lacrosse locally for the past 16 years.